Analysis | Visual | Segment | Impact on Target
This new feature allows comparing a segment with a selected benchmark (either the entire data set, or another segment). The comparison is based on how the observable variables of the segment can impact the Target node value.
The Impactfor each observable variable is computed as follow:
is the analyzed segment,
is the benchmark,
is the mean value of on the data set defined by the segment or the benchmark,
is the effect of on the Target node, evaluated on the benchmark.
Four types of effects are available: