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  • Optimizing Customer Loyalty

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This tutorial illustrates an innovative market research workflow for deriving marketing and product planning priorities from auto buyer surveys. In this study, we utilize the Strategic Vision New Vehicle Experience Survey, which includes, among many other items, customers’ satisfaction ratings with regard to over 100 individual product attributes.Image Removed

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Challenge: Indistinguishable Drivers of Loyalty

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Our workflow creates a single, direct, and transparent link from data to recommendation. This directness provides unprecedented analysis speed. We reduce the lag between receipt of data and delivery of recommendation from months to days. As a result, near real-time policy recommendations are feasible for the first time.

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nameLoyalty_Driver_Analysis_V13b.pdf